Property Management

Create Your 2001 Web Marketing Plan

sure that you actually give people a strong nudge in the viral e-mail to forward the message to others. Add these: “Click on FORWARD to send this message to others.” Or, “FORWARD these food recipe links to friends.” Just be sure that the same e-mail lets all downline recipients know that you are a Realtor who might just help them in a transaction. Viral marketing is not scary or hard. It’s actually just a rehash of “Word of Mouth,” but now on steroids. And we all know that word-of-mouth advertising is the very best kind. In your 2001 promotional plan, be sure to actually compose the first six viral messages that you will be sending out. Assemble your plan Take all the elements you created above and lay them out on a big table. Study them. Then, take a walk and think about your audience and how your positioning, or lack of it, impacts them in relation to other Realtors® in your city or area. Then, come back from your walk and fit all your upcoming online promotional activities into an annual calendar. Time frame it. Give every action a date to be ready and a date to execute that particular action. That way you will not forget to do several things that cumulatively and eventually get you so far behind schedule-wise in 2001that by April you just throw your hands up in the air and forget the whole thing. Make a real commitment Make this year different because you actually do plan out the rest of your profession and career, rather than simply react to circumstances which is what most of us do and thus stay frustrated most of our lives. Planning is the key to making our lives turn out how we want them to. Planning puts us in control instead of simply reacting to circumstances. Reacting is how dumb animals run their lives. They are merely stimulus-response survival mechanisms. We are not. We are not because we can plan. Maybe bandit guys in movies who act like animals “don’t need no stinking badges,” but we ought to deputize ourselves for excellence throughout our careers. Thus, let our imaginary badges now officially deputize us, in year 2001, to begin planning for more success during the rest of our professional careers.

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facebook management singapore commented:

Really appreciative article. The information is better and people can learn lot of things from this. Thanks for posting it

16.05.2012

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