Residential Real Estate
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Improve Your Bottom Line
on stationery with matching envelopes (e.g., flowers or a marble border, etc.). This is done at nominal cost to the associate. These types of services are great for business and an excellent means of boosting retention of associates as well as getting the company name out in front of consumers in a very positive way that no one else is doing. Each of these ideas is fairly simple, implemented together in a proactive program they can be very effective. And, they exemplify the positive stance that I believe is so important for brokers. You can, and must, control your own fate. There"s no need to wring your hands and hope that you can persuade the next great top producer to join your firm. You can save the day yourself by applying a consistent, strategic approach that will help make your associates more productive and will naturally generate revenue for your office. After all, the future is in your hands. Patti Brotherton is President of PAB Performance Partners, a consulting company formed to help companies, managers and agents generate more revenue. She has been the Number One residential sales agent in the nation for a major franchise company, and in 1998 she managed one of the Number One Coldwell Banker offices in the country -- her office averaged $10,000,000 in sales volume per agent. She publishes monthly marketing ideas for both agents and managers as well as having individualized coaching programs. Look for a new online book coming out the end of January on her website designed for new agents coming into the business. You can email her at pattib@west.net.Pages: 1 [2]