Property Management

What"s Going On With Homestore"s eRealtor?

While Arvida calls its plan a partnership opportunity, the Florida Association of Building Inspectors, a 235-member group of private home inspectors, is asking its members not to get involved. Will all service providers feel that way? Clearly the lender backers of the eRealtor and Realty Desktop programs don"t think so, but brokers may have to be hand-delivered national and local affinity partners from which to collect "marketing" fees. The eRealtor initiative is clearly important to Homestore and given the scope of the platform, it should be more than an investor tease. With training, support, agents can be encouraged to use online platforms, and if Homestore can bring a platform at the MLS level, it can reach hundreds to thousands of agents at a time. Once the business model is announced, perhaps it will be more understandable why the company was so cautious about cloistering the details.

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